MFA Graduate Seminar in Communication Design: History & Theory I (First Year)
Laurea in Art History, University of Florence, Camilla's thesis paper was on "Push Pin Studios." She studied and worked for several years in New York City as a graphic designer. When she returned to Florence, she shared a design and illustration studio with two illustrators, whose principal clients were publishers of children's books. From 1998 until 2002, she lived in Vienna where she was first exposed to infographics design and worked as a design consultant in the field of education and training. Her strong interest in the visualization of ideas and related visual narratives is evident in the founding of her company ICASTIC and in her research about visualizing time. Camilla has involved SACI students in design projects dealing with local cultural roots and community issues, including projects for the San Lorenzo district of Florence and Florentine primary schools.
Art Atlas: The Fifteenth Century
Camilla in the newsBook Review of Infinite Instances Reflections On Time Camilla Torna lectures on Design Camilla Torna - Visualizing time Camilla Torna Workshop on children's storybooks led by SACI illustration instructor Camilla Torna Illustration instructor Camilla Torna launches "Visualizing Time"
Examples of SACI student works
To view examples of works created in Camilla's course by SACI students, please click on the project below:
SACI ILLUSTRATION JOURNEYS
Inspired by a traditional card game, this project shows impressions of the city: as in a slot machine, whenever the page is reloaded, a different combination of three collages is displayed.
As regards teaching, we can imagine anything between two extreme approaches: we communicate something specific, meaning that we want to make a point, or we keep the message open-ended so that students find their own point. In designing professional visual communications, designers are confronted with the same spectrum of possibilities: they embark from day one on a very compelling research process that focuses on human thinking.
I always think of visual design as a whole: a signage system for the mind.
Therefore I feel very excited to live in a moment in history when:
- Design is affirming itself as a committed practice and not a neutral, value-free process. Communication designers are more often involved at the beginning of a thinking process to contribute positively to a project, than called at the very end to put some make-up on a bad idea.
- Due to technology, reading habits are shifting and we experience in our daily life a completely new approach and exposure to information.
Awareness of all this through our class assignments leads to development of a professional designers capable of a full-ranging approach. Critical thinking is developed by encouraging open discussion in class as an invaluable source for thought and inspiration.